Why the Candidates You Reject Are Just as Important as the Ones You Hire
By Liz Gelb-O’Connor, VP Global Employer Brand & Marketing, ADP Employer branding can be a tricky thing in today’s increasingly noisy communications market. Companies no longer have the luxury of keeping a tight grip on the public’s perception. Where businesses were once able to largely control their own reputation through public communications, in the digital age, employer brand is much more intricate and complicated. Websites like Glassdoor and Indeed have democratized information on salary, culture, and overall workplace experience. Meanwhile, social media has proliferated wider public conversation and interaction with all businesses and brands. Many companies know these things, and often, they will focus on ensuring great brand experience for clients, consumers and employees. However, one demographic can easily be forgotten: job candidates. The need to provide a successful candidate experience is three-fold. First, the ever-increasing war for talent demands companies put their best foot forward in order to secure top candidates. Second, companies then need to keep their promises – ADP’s recent study Evolution of Work 2.0 found...
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