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insideBIGDATA Byline article: Why Using Reliable and Timely Big Data Will Transform the Real Estate Industry

insideBIGDATA published a byline by Misha Ghosh, GM & DVP, ADP Ventures, Big Data titled, “Why Using Reliable and Timely Big Data Will Transform the Real Estate Industry.” The byline discusses the importance of timely and accurate data to help professionals in the real estate market make strategic decisions.

Ghosh explains that tools exist that help both residential and commercial real estate players analyze critical trends. Many of these tools draw from public and private sources that aggregate and anonymize information, creating “big data” sets to help identify market trends in home-building or growth in commercial space demand, on an annualized basis.

These very timely and accurate insights can provide real estate professionals with a competitive edge—understanding where income and job growth is happening now. This can lead to discovering what consumers are spending, what types of retailers would flourish in specific locations, and whether an area will experience sustained economic development.

Read the full article here.

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