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smallbizdaily Highlights ADP POV on the Personalization of Benefits

smallbizdaily has posted an article by Kristen Appleman, vice president of Health and Wealth for ADP TotalSource®, titled “The Consumerization of Benefits: Why Personalization Is Paramount,” which explores the trend of small business employees who want their benefits options offered just like other products and services – simple, efficient and tailored to their lifestyles.

“It’s clear everywhere you look: From food to media, entertainment to clothing, there are near-endless options for what we consume and how we consume it. Now more than ever, consumers are inching closer to the buttons and levers that control their choices. And now we’re starting to see employees opt for more choices when making decisions about their benefits and overall health care.”

Read the entire article at smallbizdaily.

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